Infographic: Waarom zou ik me zorgen maken over customer journey analytics?

In this infographic, we'll show you the importance of using analytics to understand and optimize the customer experience.

A recent Apteco survey of 150 marketing and campaign professionals found that customer journey analytics is one of the biggest priorities for marketers today. Our handy infographic provides an introduction to this essential part of marketing, highlighting why it's important and the value it brings to the business.

Download the infographic as a PDF.

Download the full eGuide here.

References: 

¹ https://www.pwc.com/future-of-cx
² https://www.superoffice.com/blog/customer-experience-statistics/
³ https://www.cmswire.com/customer-experience/gartner-report-highlights-emerging-customer-journey-analytics-market/
⁴ https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-customer-analytics-matter
⁵ https://www.sas.com/content/dam/SAS/en_us/doc/whitepaper2/real-time-analytics-109676.pdf
⁶ https://www.qualtrics.com/blog/forrester-economic-impact-of-experience-management/
⁷ https://www.gartner.com/en/marketing/insights/articles/how-to-create-an-effective-customer-Journey-map